Star Wars 7 is being promoted through a variety of ways. Disney have created a variety of teaser trailers and full feature trailers, as well as posters and merchandise, which are making fans of the series of films go crazy. Furthermore, they have made a deal with a YouTube channel known as Maker Studios. They have agreed for a Star Wars themed series to be created on the channel. Moreover, Disney are also advertising alongside Star Wars Battlefront which is being made by EA, both the film and the game are advertising one another as they are from the same franchise and are being released on the same day.
The new trilogy if Star Wars films have been created to target both the old generation of fans and the newcomers to the franchise. This is done by using both old characters that previous fans know and love from previous films, and new characters that have never been seen before to help the newcomers truly understand the story.
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