Star Wars 7 is being promoted through a variety of ways. Disney have created a variety of teaser trailers and full feature trailers, as well as posters and merchandise, which are making fans of the series of films go crazy. Furthermore, they have made a deal with a YouTube channel known as Maker Studios. They have agreed for a Star Wars themed series to be created on the channel. Moreover, Disney are also advertising alongside Star Wars Battlefront which is being made by EA, both the film and the game are advertising one another as they are from the same franchise and are being released on the same day.
The new trilogy if Star Wars films have been created to target both the old generation of fans and the newcomers to the franchise. This is done by using both old characters that previous fans know and love from previous films, and new characters that have never been seen before to help the newcomers truly understand the story.
Monday, 23 November 2015
Warm Bodies Marketing and Advertising Analysis
Production Company: Summit Entertainment
Genre: Paranormal-romantic-zombie-comedy
Release Date: January 8th 2013
One of the ways in which the film Warm Bodies was advertised was through the use of trailers; there was first of all the official trailer which was released on the 9th of Novemeber 2012, furthermore there was an international trailer released one day later.
Moreover, a variety of merchandise was released inspired by certain lines and scenes from the film, these items are showcased on websites such as cafepress.com, red bubble.com and goldlabel.com. In addition the film advertises in synergy with the book it was derived from, by the same name and written by Isaac Marion.
Sunday, 22 November 2015
Working Title Films
Founded: 1983
Top Films: Legend, The Cornetto Trilogy, O Brother Where Art Thou, Paul.
Most Used Genres: Comedy, Sci-Fi.
Amount Grossed: $6 billion dollars worldwide
The Cornetto Trilogy is a series of comedic films produced by Working Title Films that all feature Simon Pegg and Nick Frost as the two main protagonists. The reason for them being collectively called 'The Cornetto Trilogy' is because in each film at some point Nick Frost's character asks Simon Pegg's character for a Cornetto from the shop. Furthermore, Edgar Wright directed all three films.
Top Films: Legend, The Cornetto Trilogy, O Brother Where Art Thou, Paul.
Most Used Genres: Comedy, Sci-Fi.
Amount Grossed: $6 billion dollars worldwide
The Cornetto Trilogy is a series of comedic films produced by Working Title Films that all feature Simon Pegg and Nick Frost as the two main protagonists. The reason for them being collectively called 'The Cornetto Trilogy' is because in each film at some point Nick Frost's character asks Simon Pegg's character for a Cornetto from the shop. Furthermore, Edgar Wright directed all three films.
Tuesday, 17 November 2015
20th Century Fox
Founded: 1915
Top Films: Avatar, Titanic and Star Wars
Most Used Genres: Action adventure and sci-fi
Top Grossing Film: Avatar
Avatar was in development since 1994 and was to be released in 1999 two years after the release of Titanic. However, by this time James Cameron said that the technology necessary to fulfil his dream for the film was not yet available, therefore it was not released until 2009, 15 years following the start of production. Avatar was the highest grossing film of all time and still is to date, followed by Titanic both films produced and distributed by 20th Century Fox as well as both being directed by James Cameron.
List of Fox's Assets in The Film Industry:
20th Century Fox
Fox 2000 Pictures
Fox International Productions
Fox Searchlight Pictures
20th Century Fox Animation
Blue Sky Studios
20th Century Fox Home Entertainment
20th Century Fox Español
20th Century Fox International
Fox Studios Australia
Fox Studios LA
List of Fox's Assets in The TV Industry:
Fox News Group
Fox News Channel
Fox Business Network
Fox Television Stations
First-Run Syndication Production
MyNetworkTV
Movies! (50%)
Top Films: Avatar, Titanic and Star Wars
Most Used Genres: Action adventure and sci-fi
Top Grossing Film: Avatar
Avatar was in development since 1994 and was to be released in 1999 two years after the release of Titanic. However, by this time James Cameron said that the technology necessary to fulfil his dream for the film was not yet available, therefore it was not released until 2009, 15 years following the start of production. Avatar was the highest grossing film of all time and still is to date, followed by Titanic both films produced and distributed by 20th Century Fox as well as both being directed by James Cameron.
List of Fox's Assets in The Film Industry:
20th Century Fox
Fox 2000 Pictures
Fox International Productions
Fox Searchlight Pictures
20th Century Fox Animation
Blue Sky Studios
20th Century Fox Home Entertainment
20th Century Fox Español
20th Century Fox International
Fox Studios Australia
Fox Studios LA
List of Fox's Assets in The TV Industry:
Fox News Group
Fox News Channel
Fox Business Network
Fox Television Stations
First-Run Syndication Production
MyNetworkTV
Movies! (50%)
Monday, 16 November 2015
Desperate Housewives - Title Sequence
The Earth Mother: Symbolic of fruit, abundance and fertility. This character offers spiritual and emotional nourishment to those with whom she comes in contact. Often depicted in earth colours with large breasts and hips symbolic of her childbearing capabilities.
The Temptress: Characterised by sensuous beauty, this woman is one to whom the protagonist is physically attracted and who ultimately brings about his downfall.
The Unfaithful Wife: A woman married to a man she sees as dull or distant and is attracted to more virile or interesting men.
The Damsel in Distress: The vulnerable woman who must be rescued by the hero. She is often used as a trap to ensnare the unsuspecting hero.
This scene starts with Eve plucking an apple from the Tree of Life, which leads to Adam being crushed by an enormous apple. This suggests that women crush mens will to live, and destroy their lives by tempting them. It then moves on to an Egyptian mother drowning in a 'sea of children', suggesting that women are incapable of bearing a great amount of responsibility. This is then followed by a man eating a banana and throwing the skin on the floor and his pregnant wife cleaning it up, this suggests that women are still domesticated and bend to mens every wish and whim. Following this there is a man and his wife, but the husband is drawn away from his wife by a younger more attractive woman, leaving his wife alone. This suggests that women are temptresses and if you are old and unattractive you will be abandoned and replaced by a younger and more attractive woman. After that we see a woman carrying groceries who promptly drops it as she can't carry it anymore, this suggests that women can't handle high levels of stress and pressure. Finally there is a man and a woman and the woman is crying, however she then hits the man and gives him a black eye. This suggests that women are highly emotional, but will sometimes use that against men to get back at them.
The Temptress: Characterised by sensuous beauty, this woman is one to whom the protagonist is physically attracted and who ultimately brings about his downfall.
The Unfaithful Wife: A woman married to a man she sees as dull or distant and is attracted to more virile or interesting men.
The Damsel in Distress: The vulnerable woman who must be rescued by the hero. She is often used as a trap to ensnare the unsuspecting hero.
This scene starts with Eve plucking an apple from the Tree of Life, which leads to Adam being crushed by an enormous apple. This suggests that women crush mens will to live, and destroy their lives by tempting them. It then moves on to an Egyptian mother drowning in a 'sea of children', suggesting that women are incapable of bearing a great amount of responsibility. This is then followed by a man eating a banana and throwing the skin on the floor and his pregnant wife cleaning it up, this suggests that women are still domesticated and bend to mens every wish and whim. Following this there is a man and his wife, but the husband is drawn away from his wife by a younger more attractive woman, leaving his wife alone. This suggests that women are temptresses and if you are old and unattractive you will be abandoned and replaced by a younger and more attractive woman. After that we see a woman carrying groceries who promptly drops it as she can't carry it anymore, this suggests that women can't handle high levels of stress and pressure. Finally there is a man and a woman and the woman is crying, however she then hits the man and gives him a black eye. This suggests that women are highly emotional, but will sometimes use that against men to get back at them.
Gender Stereotypes in Media
Emotional - Women
Community Minded - Women
Efficient - Men
Ruthless - Men
Dependent - Women
Controlling - Men
Ambitious - Men
Selfish - Men
Violent - Men
Prudent - Men/Women
Compliant - Women
Competitive - Men
Submissive - Women
Independent - Men
Confident - Men
Aggressive - Men
Selfless - Women
Powerful - Men
Co-operative - Women
Rational - Men
Individualistic - Men
Sensitive - Women
Demure - Women
Strong - Men
Assertive - Men
Domesticated - Women
Competent - Men
Community Minded - Women
Efficient - Men
Ruthless - Men
Dependent - Women
Controlling - Men
Ambitious - Men
Selfish - Men
Violent - Men
Prudent - Men/Women
Compliant - Women
Competitive - Men
Submissive - Women
Independent - Men
Confident - Men
Aggressive - Men
Selfless - Women
Powerful - Men
Co-operative - Women
Rational - Men
Individualistic - Men
Sensitive - Women
Demure - Women
Strong - Men
Assertive - Men
Domesticated - Women
Competent - Men
Friday, 13 November 2015
Hotel Babylon Representation of Race Through Soundtrack Practice Exam Question
When the character of Adam says "I wasn't always a cleaner" this suggests that he used to be a doctor as he just saved someone's life, however he is no longer in that role. This is likely due to him being black, representing black people to be inferior and incapable of carrying out such a complicated and difficult job.
The use of sad, non-diegetic, violin as they are clearing out Ibrahim's locker suggests all of their sadness over losing a friend. It suggests that everyone who is a part of the 'other' is close and friends with one another, as if they are a second family to one another.
In the comic scene in the lift at the end of the sequence two characters from different races are clearly good friends. This is established by the use of two very dissimilar non-diegetic music tracks reflecting different cultures merging together. This represents the non-white characters in the drama as having a closer relationship with each other than with the white ruling class.
The use of sad, non-diegetic, violin as they are clearing out Ibrahim's locker suggests all of their sadness over losing a friend. It suggests that everyone who is a part of the 'other' is close and friends with one another, as if they are a second family to one another.
In the comic scene in the lift at the end of the sequence two characters from different races are clearly good friends. This is established by the use of two very dissimilar non-diegetic music tracks reflecting different cultures merging together. This represents the non-white characters in the drama as having a closer relationship with each other than with the white ruling class.
Thursday, 12 November 2015
Love Thy Neighbour Race Representation
Quotes:
"Of course it is I'm white"
"White for purity"
In reference to the colour of sin "his soul was black with sin"
"You're a troublemaker you"
"Jungle boy living next door"
How Race is Portrayed
Black people are portrayed to be violent.
White people said to be more sophisticated and superior to black people.
Black people deemed to be troublemakers.
Black people can't have the same thoughts as white people.
Black people are inferior.
Black people shouldn't live near whit people.
All black people do is cause problems.
"Of course it is I'm white"
"White for purity"
In reference to the colour of sin "his soul was black with sin"
"You're a troublemaker you"
"Jungle boy living next door"
How Race is Portrayed
Black people are portrayed to be violent.
White people said to be more sophisticated and superior to black people.
Black people deemed to be troublemakers.
Black people can't have the same thoughts as white people.
Black people are inferior.
Black people shouldn't live near whit people.
All black people do is cause problems.
Wednesday, 11 November 2015
Scott Pigrim vs The World Opening Titles Analysis
Titles in Chronological Order
Production company
Producer
Main actors
Casting
Composers
Music supervisor
Co-producers
Costume designer
Visual effects supervisor
Editors
Production designer
Director of photography
Executive producers
Producers
Novel writer
Screenplay
Director
The opening sequence establishes a few of the traits off the characters, Scott Pilgrim is clearly quite quirky and awkward, Kim is moody and Knives is obsessive. The atmosphere is very light hearted, lots of bright flashing colours, which plays into the idea of the film being based on a graphic novel. The music is loud and intense, foreshadowing the future nature of the film, being lively and a bit crazy.
Se7en Opening Sequence Analysis
Titles in Chronological Order
Production company
Producer
Director
Main actors
Film title
Actors
Casting
Music
Costume designers
Editors
Production designers
Director of photography
Co-producers
Co-executive producers
Executive producers
Writers
Film title
Producers
Director
It establishes the dark and twisted nature of the film, with what we see on screen. There are a collection of shots where someone is doing something in most of them, in one shot they are peeling the skin off of their fingers with a pencil sharpener blade. The dark and dingy lighting of the shots creates a tense, sinister atmosphere, coupled with the strange nature of the actions on screen and it foreshadows the slightly psychotic theme and plot of the film. None of the characters are established we merely get an insight into the nature of the film.
Production company
Producer
Director
Main actors
Film title
Actors
Casting
Music
Costume designers
Editors
Production designers
Director of photography
Co-producers
Co-executive producers
Executive producers
Writers
Film title
Producers
Director
It establishes the dark and twisted nature of the film, with what we see on screen. There are a collection of shots where someone is doing something in most of them, in one shot they are peeling the skin off of their fingers with a pencil sharpener blade. The dark and dingy lighting of the shots creates a tense, sinister atmosphere, coupled with the strange nature of the actions on screen and it foreshadows the slightly psychotic theme and plot of the film. None of the characters are established we merely get an insight into the nature of the film.
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